H&M's new Conscious Collection is beautifully designed in shades of white. The entire line is eco friendly, made of organic cotton and recycled polyester. I love al of the feminine details, a frills, eyelets, and scalloped edges are shown throughout. Cannot wait to scoop up the white tank top and tee shirt below... Maybe one of those billowy summer dresses too. Mark your calendars, it launches April 14.